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Sunless Beauty Solerra Self Tanning Mitt Solerra® Sunless Tanning Mitt combines two new delivery systems for self tanning. Its patent-pending, single-use, four-layer mitt is infused with self tanner and includes a hydro barrier liner to tan your body, not your hands. The patented formulation contains Invisicare®, a polymer delivery system that bonds tanning ingredients to your skin, allowing skin to breathe, moisturizing it naturally and giving it a silky feel. The innovative combination delivers a healthy, streak-free tan. Great for travel.

New York, NY February 2, 2008 – Solerra®  to sponsor the first Meet the Designer event on Wednesday, February 6, 2008 during IMG / Mercedes-Benz fashion week at hotel QT near Times Square and minutes away from the epicenter of fashion week, Bryant Park. This is the first of a series of events beginning at New York Fashion week and continuing throughout the year presented by Papierdoll Magazine, (www.papierdoll.net) the flagship site of the Papierdoll group of fashion sites and blogs and Second City Style, (www.secondcitystyle.com) fashion magazine and blog. The events, simply titled “Meet the Designer” is set to highlight top emerging fashion, art and design talents in and around the United States.

The event will focus on emerging fashion design talent Jedda Kahn. Since showing his first spring collection in 2005, Kahn has held various fashion shows around New York City and this season he looks to show his breakout fall 2008 collection to an audience including celebrities, press and design peers.

This event is being held at the posh Hotel QT near Times Square. The hotel is home to a multitude of major events throughout the year. Jedda Kahn’s live model installation show will take place in the QT’s luxurious pool room complete with a large movie screen a spa, and a sauna.

“Solerra’s® patent pending self tanning mitt, is a natural fit for the models. Our single use mitt gives a natural, healthy looking tan and will not stain your hands or the beautiful clothing,” said Angie Trelstad, president of Sunless Beauty who will be sporting a design from the Gemma design group of South Africa (www.gemmadesigns.co.za). “We have many make-up artists who regularly use the Solerra® self tanning products for their clients, so this event was a natural for us.”

For more information or interviews contact:
Press Contact: Angie Trelstad
Company Name: Sunless Beauty, Ltd.
Email: Email Us Here: info@sunlessbeauty.com
Phone: 877-729-8267
Website: www.solerra.com
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February 2008 means the start of the Fall fashion week season. It’s a time of running back and forth at the Bryant Park tents, late night calls to London and wondering if we’re going to get into see Marc Jacobs, let alone get an interview. This month we look at Christine Rhee, a designer who we feel is coming into her own with her third collection. She’s worked with design icon Mary Ping and now is striking it out on her own. Photographer Chris Grace shot her collection in a foto series entitled, “The Becoming”. We’re also going behind the scenes of fashion week to see what it really takes to put on a fashion show, as well as interview emerging designers you care about. It all happens in this fashion week month at Papierdoll.

Gossip Girl Nicole Fiscella Attended Jedda Khan

February 7th, 2008 at 8:20 am

I know there are a lot of Gossip Girl fans on INO. So I was thrilled to see Nicole Fiscella at a Fashion Week party I attended last night. Second City Style and Papier Doll presented up and coming fashion designer Jedda Khan’s new line at Hotel QT. WHAT A SPACE! The fashion show was in the pool area, so people were sitting in the saunas and around this trendy little space to watch Jedda’s designs come to life. Lots of fun! As I exited, I received a gift bag worth over $700! Hello happy! I gave a bunch of the cosmetics and hair products to my friend who went with me – so I don’t really remember what they were. But the big ticket items were the following:

• Philips GoGear digital audio player SA28. I THINK I heard that it doesn’t come out until March. It is so TINY!!!!!!!!!!!!!!! I can’t wait to use it.
• Philips Active Swarovski Crystals earphones
• Diamonds are Forever make up kit by Make Up For Ever
• Solerra sunless tanning kit

So MUCH FUN! Thank goodness I kept my New Year’s resolution to go out more.

AND PS -I almost forgot to write that 90% of the girls at the party had bangs. I couldn’t believe it. It was wild. I can’t commit to cutting mine. Perhaps I will get one of those fake bang wings like Eva Longoria.

Ten Good Reasons To Use Sunless Tanners

1. You can get a sunless tan even if you can’t get a real tan.
   Sunless tanners don’t need your melanocytes to be in working order. Dihydroxyacetone [DHA], the active ingredient in sunless tanners, saturates the dead skin cells in the outermost layer of skin, where it turns the protein in the dead cells brown.
2. Sunless tans are completely safe.
   Back in the 1970s, the FDA added DHA to its list of safe cosmetic ingredients, and there it remains. Unfortunately, the belief that sunless tanners are hazardous is not uncommon, possibly due to confusion with tanning pills containing beta carotene or canthaxanthin, which were banned by the FDA many years ago.
3. Sunless tanners are better now than they have ever been.
   DHA is the same ingredient that embarrassed you at that swimming pool party in the 1970s, yet it can now fool dermatologists, not to mention your mom. Since it first appeared in Coppertone QuickTan in 1960, DHA has made many strides due to improvements in the refining process. Think of the difference between molasses and white sugar…
4. Sunless tans are temporary.
   After five to seven days, your sunless tan will be completely gone, although a few small remnants could cling as long as two weeks. A sunless tan is not a long term committment!
5. Sunless tans take less time than a real tan; you can have a tan tomorrow.
   You don’t have to start “working on your tan” months in advance. A sunless tan can be a spontaneous decision, like trying a new nail polish.
6. Sunless tanners help you keep your resolve to use sun screen every day.
   Everyone knows they are supposed to use sun screen daily, but few people are fond of the short term effects: pasty white skin. With sunless tanners, you can have the best of both worlds — a golden brown hue, and no skin damage. Ten years from now, everyone will hide behind you when the camera comes out.
7. You can use a fake tan on specific areas.
   A sunless tanner can add a glow to just your face, just your legs, just your…well, you get the picture.
8. Conversely, you don’t have to worry about tan lines — you can get a fake tan all over.
   And you won’t get arrested for exposing yourself. It can all take place in the privacy of your own bathroom. So if you are contemplating wearing those extra short shorts…
9. You don’t have to spend a lot of money.
   Have you been afraid to try inexpensive drugstore brands? You shouldn’t be; since all sunless tanners use the same active ingredient, drugstore sunless tanners can be as good as, or even better than, many department store brands. See the Ten Best Drugstore Sunless Tanning Products section for the brands that make the grade.
10. You don’t have to do it alone.
    Come hang out with us in the sunless.com message boards. Maybe you can’t tell your best friend you use sunless tanners, but you can tell us!

Solerra.com releases its new portal today to attract potential buyers with solid advice, tips and technology.

Spring is here and summer will be here in no time at all. Here are some tips to enjoy the great outdoors while protecting your skin and eyes from sun damage.

• Wear sunscreen with an SPF of at least 15 every day, even on cloudy days and when you don’t plan on spending much time outdoors. Wearing sunscreen every day is essential because as much as 80% of sun exposure is incidental — the type you get from walking your dog or eating lunch outside. If you don’t want to wear a pure sunscreen, try a moisturizer with sunscreen in it, but make sure you put on enough.
• Use a broad-spectrum sunscreen that blocks both UVA and UVB rays. Ideally, it should also be hypoallergenic and noncomedogenic so it doesn’t cause a rash or clog your pores and give you acne.
• Apply sunscreen thickly and frequently. If you’re not sure you’re putting on enough, switch to one with a higher SPF. Regardless of the SPF, always reapply sunscreen after a couple of hours. Most broad-spectrum sunscreens are more effective at blocking UVB rays than UVA rays. So even if you don’t get a sunburn, UVA rays could still be doing unseen damage to your skin.
• Reapply sunscreen every 2 to 3 hours and after swimming or sweating. In the direct sun, wear a sunscreen with a higher SPF, like SPF 30. While playing sports, use sunscreen that’s waterproof and sweatproof.
• Take frequent breaks. The sun’s rays are strongest between 10:00 AM and 4:00 PM. During those hours, take breaks to cool off indoors or in the shade for a while before heading out again.
• Wear a hat with a brim and sunglasses that provide almost 100% protection against ultraviolet radiation.
• You probably know that water is a major reflector of UV radiation — but so is snow. Snow skiing and other winter activities carry significant risk of sunburn, so always apply sunblock before hitting the slopes.
• Certain medications, such as antibiotics used to treat acne and birth control pills, can increase your sun sensitivity. Ask your doctor whether your medications might have this effect and what you should do.
• Avoid tanning “accelerators” or tanning pills that claim to speed up the body’s production of melanin or darken the skin. There’s no proof that they work and they aren’t approved by government agencies for tanning purposes.

This article from The Skin Cancer Foundation is very informative. Tanning salon’s are popping up everywhere. They claim to be safer than sunbathing. Medical professionals are not in agreement. Another reason Sunless Tanning is the way to go. Get that healthy tan without the damaging effects of UV rays. www.sunlessbeauty.com

The Case Against Indoor Tanning

Indoor tanning is big business, with tanning trade publications reporting this as a $2 billion-a-year industry in the United States. According to industry estimates, 28 million Americans are tanning indoors annually at about 25,000 tanning salons around the country. In fact, a recent study of more than 10,000 teens across the US found that tanning bed use was increasing, especially among adolescent girls.

This does not bode well for the health of the nation. In 1994, a Swedish study found that women 18-30 years old who visited tanning parlors 10 times or more a year had seven times greater incidence of melanoma than women who did not use tanning salons. In another study, people exposed to 10 full-body tanning salon sessions had a significant increase in skin repair proteins typically associated with sun damage, indicating that ultraviolet (UV) radiation from indoor tanning is as dangerous as UV from the sun. And in 2002, a study from Dartmouth Medical School found that tanning device users had 2.5 times the risk of squamous cell carcinoma and 1.5 times the risk of basal cell carcinoma . And yet, even with all this evidence, the tanning salons remain unrepentant.

The tanning industry relies on two misleading arguments: first, that since melanoma is mainly caused by sunburn, “controlled” tanning helps prevent melanoma by building up the protective pigment melanin; second, that UV exposure makes the skin produce vitamin D, which helps prevent breast, prostate and colon cancer, as well as other diseases.

Medical experts refute these arguments. They point out that our diet (especially vitamin D-rich foods such as dairy products and salmon) generally provides all the vitamin D we need. Furthermore, tanning to increase melanin is counterproductive. Tanning, like burning, causes genetic damage to skin cells. “You can’t protect the skin by damaging it,” said James M. Spencer, MD, director of dermatologic surgery at Mount Sinai Medical Center in New York City. “Tanning not only increases the risk for melanoma and squamous cell carcinoma, but accelerates skin aging.”

There have been several attempts made to regulate the industry, by physician groups as well as state and national congresspeople and the World Health Organization, with limited success. The FDA is weighing stricter controls over tanning devices, but has not yet instituted any changes. The tanning industry has fought all of these measures. “Tanning manufacturers and salon owners keep lobbying the FDA and state agencies to soften regulations, claiming that tanning is healthful,” said Dr. Spenser.

Unfortunately, even when regulation has occurred, it hasn’t solved the problems. “Regulation can’t make tanning safe,” declared Michael Franzblau, MD, clinical professor of dermatology, University of California School of Medicine, San Francisco. “Banning salons is the only answer.”

He should know, because he was instrumental in the passage of legislation regulating tanning facilities in California. The law, passed in 1988, unfortunately had no mechanism for registration of tanning parlors or collection of fees from owners. “Hence, there is no enforcement,” notes Dr. Franzblau.

Some states require salons to provide UV-protective eyewear or have machine operators remain present throughout a client’s session. Others require a sign on the booth warning people who always sunburn that tanning puts them at high risk for skin damage. Whatever the regulations, says Dr. Franzblau, there’s no assurance they will be complied with. “I’ve taken teams of scientists into salons where not one requirement was being followed.” Other studies have shown that tanning salons frequently exceed “safe” UV limits. The average salon patron in North Carolina was recently found to exceed FDA limits by 95 percent.

Is banning salons outright the only answer? Dr. Franzblau believes that eliminating tanning salons “would be 100 percent more effective” than regulating them. And it could save millions of lives.

Effects of Sun on the Skin

Cellular Skin Changes Caused by UV Radiation

Sunlight has a profound effect on the skin causing premature skin aging, skin cancer, and a host of skin changes. Exposure to ultraviolet light, UVA or UVB, from sunlight accounts for 90% of the symptoms of premature skin aging. Many skin changes that were commonly believed to be due to aging, such as easy bruising, are actually a result of prolonged exposure to UV radiation.

Visible Skin Changes Caused by UV Radiation

Texture Changes Caused by the Sun
UV exposure causes thickening and thinning of the skin. Thick skin is found in coarse wrinkles especially on the back of the neck that do not disappear when the skin is stretched. A condition called solar elastosis is seen as thickened, coarse wrinkling and yellow discoloration of the skin. A common effect of UV exposure is thinning of the skin causing fine wrinkles, easy bruising, and skin tearing.

Blood Vessel Changes Caused by the Sun
UV radiation causes the walls of blood vessels to become thinner leading to bruising with only minor trauma in sun-exposed areas. For example, most of the bruising that occurs on sun-damaged skin occurs on the backs of the hands and forearms not on the inside of the upper arm or even the inside of the forearm.

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Pigment Changes Caused by the Sun
The most noticeable sun-induced pigment change is a freckle or solar lentigo. Light-skinned people tend to freckle more noticeably. A freckle is caused when the melanin-producing cell, or melanocyte, is damaged causing it to get bigger. Large freckles, also known as age spots or liver spots, can be seen on the backs of the hands, chest, shoulders, arms, and upper back. These are not actually age related but sun-damage related. UV exposure can also cause white spots especially on the legs, but also on the backs of the hands and arms, as melanocytes are destroyed. The sun also causes the appearance of telangiectasias, tiny blood vessels, in the skin especially on the face.

Skin Bumps Caused by the Sun
UV radiation causes an increased number of moles in sun-exposed areas. Sun exposure also causes precancerous lesions called actinic keratoses that develop especially on the face, ears, and backs of the hands. The are small crusty bumps that can often be felt better than they can be seen. Actinic keratoses are felt to be premalignant lesions because 1 in 100 cases per year will develop into squamous cell carcinoma. UV exposure also causes seborrheic keratoses, which are warty looking lesions that appear to be “stuck on” the skin. In contrast to actinic keratoses, seborrheic keratoses do not become cancerous.

Skin Cancer Caused by the Sun
The ability of the sun to cause skin cancer is a well-known fact. The 3 main skin cancers are melanoma, basal cell carcinoma, and squamous cell carcinoma. Melanoma is the most deadly skin cancer because it metastasizes more readily than the other skin cancers. It is believed that the amount of exposure of the skin to the sun before the age of 20 is actually the determining risk factor for melanoma. Basal cell carcinoma is the most common skin cancer and tends to spread locally, not metastasize. Squamous cell carcinoma is the second most common skin cancer, and it can metastasize although not as commonly as melanoma. The risk of getting basal cell carcinoma or squamous cell carcinoma is determined by a person’s lifetime exposure to UV radiation and the person’s pigment protection.